Fish are intelligent, sensitive creatures and like many other animals, they explore, travel, socialise, hunt and play. Today, huge numbers of fish are reared in underwater factory farms. Just like on land, these farms are crowded, grim places where the animals suffer immensely.
Science and new wildlife documentaries are revealing the rich lives of fish beneath the water. It is time for our attitudes towards these extraordinary animals to change.
It is time to Rethink Fish.